010 - “Most of your customers are not ready to buy from you, 95% of them to be precise.
1* “Most of your customers are not ready to buy from you, 95% of them to be precise.
This mammoth piece of research from LinkedIn, goes into detail on several topics, these are the 3 I like the most
How Salesforces built mental availability. A big difference between being known and being considered, the author dives into the challenges salesforce had for being known but wasn’t considered by buyers. I love this visualisation on this topic, and this is one of several.
2. The 95-5 rule. “To grow a brand, you need to advertise to people who aren’t in the market now, so that when they do enter the market your brand is one they are familiar with.”
3. The double jeopardy law in B2B. It highlights the correlation between market share, loyalty, retention, and business growth
2* SaaS businesses can save $10,000 with template
Dan Martell shared his amazing SaaS metrics template, if you have a SaaS business and don’t have a dashboard or tool to host your key business metrics. This template allows you to easily track your key growth metrics, without the need for a fancy analytical tool. Save yourself $10,000.
3* The 8-must-have landing page content pieces to drive leads.
Whilst described as SaaS landing pages must-haves, these are all considerations for any B2B lead capture page
4* Here are 5 things that will help you become a better copywriter
Dave Gerhardt is the epitome of writing like you talk.
No jargon, clear, but yet, still very smart.
Check out his suggestions and style.
5* Do you have a side hustle, do it in public
Building in public, is you, the creator of your “side bustle” telling your daily story. The wins, the lessons, the learnings, the losses. All captured on your daily Twitter for the world to see. This trend has gained popularity in the last few years and has helped hundreds of side hustles, small businesses, and catapulted them into fast growing start-ups.
If you're building something, don’t be shy, tell the world your troubles, your big wins, your revenue. Human beings are drawn to storytellers, so tell yours and build your business on the back of your wins, and losses.
*Bonus
My colleague shared this early this week, thanks, Alex! It was too good not to share.
*Conversation(s) You Should Read
15 observations for B2B companies who are winning
A creator’s journey on making their first $3.5k
https://twitter.com/LBacaj/status/1482456207205888000
A framework for having difficult conversations
https://twitter.com/blakeaburge/status/1482340980397260800
Lots of opinions and debate on the buyer journey
*Smart People To Follow
Peep Laja is a successful entrepreneur with two successful marketing businesses. His podcasts dig into founders and their success, he often shares soundbites and summaries on LinkedIn.
*Tools & Platforms
Each week I share a tool I have used, plan to use or I find interesting.
Our “smart people to follow” also has an amazing market research tool.
You're spending $10,000s on paid media, your marketing team, your agency, attribution software, your creative team, but yet, how much do you spend asking your target audience what they think of your messaging? Wynter is a great tool to get that qualitative feedback to help ensure all the time, money and resource helps land on those that matter most.
Two platforms this week, after going down a Metaverse rabbit hole I came across this interesting business. Virtual events that I’ve seen have been pretty basic, boring, and uninspiring, but this business from Germany might be ready to make virtual events, exactly that.